MTVNI launches youth lifestyle insight website

MTV Networks International has launched a website intended to provide the media and advertising industries with an “insight into global youth culture and lifestyle”.

The site, called MTV Sticky (, which goes live today, is operated by Viacom Brand Solutions International, Viacom’s brand solutions sales business, aims to provide information to inform branded content, sponsorship events, promotions and new media and licensing opportunities. The website replaces the previous magazines and blogsites of the same name.