French commercial channel M6 managed to produce net income of 80.1m for the first half of 2009, up from Â79.2m year-on-year, despite a 14% decline in advertising revenues.
M6 reported consolidated revenues of Â678.3m for the first half of the year, down 4.3% year-on-year. Second quarter revenues fell by 8.1% to Â350.9m, driven by a 16.5% fall in sales by the groupÂs flagship channel, taking its total to Â170m. M6Âs digital channels contributed Â37.9m in the second quarter, up 11.9%. Revenue from other activities and audiovisual rights declined by 1% in the second quarter to Â144.4m.
President Nicolas de Tavernost said he was Âextremely cautiousÂ about prospects for the ad market for the rest of the year and especially for 2010, adding that control of costs would be extremely important.Â
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