Rai launches online version of tourism channel

Italian public broadcaster Rai has launched an online version of tourism channel Yes Italia. The channel is intended to promote and boost tourism in Italy.

Yes Italia was launched in June as the first international channel to be produced and distributed by NewCo Rai International, the public broadcaster’s new commercial arm. The channel will be delivered in Italian, with English subtitles. Subtitling in Spanish is to follow.  

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