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Five eyes new kids channel launch

UK commercial broadcaster Five is eyeing the possibility of launching a standalone kids channel based on its successful Milkshake strand.

It is expected to initially launch the channel on one of its digital channels – Fiver and Five USA – during the day before launching a full station. This comes as the RTL-owned broadcaster announced that it is cutting its programming budget by 25%. The network has cut the budget from £220m (€255m) to £165m as a result of the current economic downturn, primarily cutting costs during daytime and late night slots.