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MTV International unveils new look and feel

MTV Networks International (MTVNI) has begun rolling out a new unified look and feel across its 64 channels.

The exercise is a collaboration between MTV’s creative directors and its Milan-based World Design Studio team in partnership with UK-based Universal Everything.  MTV said the aim of the brand refresh was to to establish greater creative consistency across platforms and geographies, while still maintaining the local relevancy and irreverence at the heart of MTV’s success. New elements include a refreshed logo and interface with newly commissioned idents and promos, a new flexible navigational typographic system and a new colour palette.