Universal Channel to replace Hallmark in UK

NBC Universal is set to replace The Hallmark Channel UK with the Universal Channel in the next few months as part of an overall shake up of its pay-TV channels in the UK.

The Universal Channel currently airs across Latin America, Asia and in Europe and the move is expected to be officially announced at the end of July. It is also considering rebranding its Diva TV, Sci Fi and Movies 24 channels to bring them closer to the NBC Universal brand.

The Hollywood studio acquired Sparrowhawk Media last year.