UK broadcasters sign up for YouTube ad trial

Several UK broadcasters, including Channel 4 and the BBC have signed a deal with video sharing website YouTube to divide ad revenue as part of a trial, according to The Guardian.

YouTube will launch a trial involving adding pre-roll adverts around TV shows and clips. YouTube has signed deals with Channel 4, BBC Worldwide, National Geographic, ITN and Discovery Networks.  Advertisers that have signed up to the trial include Match.com, Renault, Nissan and Activision. Channel 4 is to show the first pre-roll adverts from today, advertising Warner Bros’ new film The Hangover.