Mobile


Ooyala Video Index: 58% of video plays occur on mobile

More than 58% of video plays globally occurred on mobile devices in the third quarter of 2017, with that figure due to rise to 60% in mid-2018, according to Ooyala. The video technology company’s Q3 2017 Global Video Index recorded a sixth consecutive quarter in which mobile devices accounted for more than 50% of all […]

Ericsson: half of TV and video viewing will be mobile by 2020

By as early as 2020 half of all TV and video viewing will be done on a mobile screen, due to an increasing consumer preference for on-demand and catch-up TV over linear viewing. This is according to Ericsson’s latest Mobility Report, which claims that mobile video traffic will grow by around 50% annually through 2023 […]

YouTube living room viewing up 70%

Viewers now watch more than 100 million hours of YouTube in the living room every day, up 70% compared to last year, according to Alphabet CEO Sundar Pichai.  Speaking on the Google parent company’s third quarter earnings call, Pichai said that YouTube users spend an average of 60 minutes a day on mobile – but […]

Deloitte: UK smartphone video viewing up 500% since 2012

The proportion of UK adults watching video on their smartphones has risen fivefold in the past five years, according to research by Deloitte. The consulting and accounting firm’s ‘Global Mobile Consumer Survey 2017: UK Cut’ report said that, as of mid-2017, some 57% of smartphone owners aged 18-75 watched at least one video on their […]

eMarketer: UK digital ad spend to reach £10.9bn this year

UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017, up 11.0% year-on-year, according to eMarketer. Mobile continues to drive growth in digital ad spending, growing by an estimated 30.3% this year. Within mobile, video has seen the most growth, increasing 47.7%, said the research. Traditional media ad spend was […]

eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

Eutelsat benefits from mobile and broadband growth

Satellite operator Eutelsat’s full-year performance was boosted by its mobile and broadband businesses as traditional video, data and government services revenues continued to decline. Eutelsat posted revenues of €1.478 billion, down 2.2% on a like-for-like basis. Video revenues were down 3.3% to €908 million, while mobile and broadband revenues grew by 22.5% and 18.4% respectively. […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]

Ampere: Netflix use in Turkey stands at just 11%

Just 11% of Turkish internet users watched Netflix in the past month compared to a 13-country average of 24% of viewers, according to Ampere Analysis. The research firm described Netflix viewing levels as “low” in the country, despite a prolific level of online video viewing on smartphones. YouTube topped the list of video services used […]

Ericsson: video to account for 75% of all mobile traffic

Mobile video traffic will grow by around 50% annually between 2016 and 2022 to account for nearly 75% of all mobile traffic, according to the latest edition of the Ericsson Mobility Report. Ericsson said it expects social networking to grow by 38% annually over the next six years. However, its relative share of traffic will […]

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