Ooyala has appointed former OpenX, Facebook and Microsoft sales executive, Scott Braley, as its general manager of programmatic advertising.
Braley will focus on global expansion and revenue growth for the video streaming and analytics company’s programmatic ad business, Ooyala Pulse SSP.
“There’s no question the market is rife with opportunity and Ooyala is a driving force helping major broadcasters and publishers increase their yield and overall revenue for their premium inventory with Ooyala Pulse SSP,” said Ooyala senior vice-president of ad tech, Sorosh Tavakoli.
“Having Scott onboard bolsters our ad tech expertise in the US and will drive further success of our video advertising products in the American market and around the world.”
Braley was formerly the senior vice president of demand at digital ad technology firm OpenX. Prior to that, he was head of US sales and global agencies for Facebook’s Atlas division, the social network’s ad serving and measurement platform. Before this he held various sales roles at Microsoft.