Trace strikes deal for Turkish sports channel

France-based niche content provider Trace has signed a deal with Turkish sports production company Enda Sports & Media whereby the latter will produce and distribute a Turkish version of its Trace Sports channel, as well as manage content syndication and advertising sales.

Olivier Laouchez, chairman and CEO of Trace, said: “Thanks to this strategic partnership with Enda Sports & Media, the Trace Group will further pursue its development in Turkey, one of the fastest growing markets in Europe for the pay TV industry.”

The HD Trace Sports channel, available in English and French, is carried by over 30 operators internationally.