Xandr

Xandr launches Monetize deals platform

AT&T-owned adtech business Xandr is launching a new deals platform called Xandr Monetize. Xandr Monetize promises to ensure that publishers can better manage their full range of direct deal engagements, including streamlined and automated workflows for engaging with buyers across major DSPs, extensive deal model options to cover all major use cases, rich deal monitoring, […]

Xandr teams up with Molotov TV, Clubbing TV and Qwest TV in France

Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make its connected TV ad inventory available in the French market. Using Xandr Monetize, the OTT platforms will now be available for programmatic buyers, the company said. Within the three service’s connected […]

Xandr and TiVo announce CTV advertising partnership

WarnerMedia-owned ad and analytics business Xandr has announced a partnership with TiVo. The partnership will see Xander Marketplace buyers gain access to TiVo’s ad-supported CTV inventory. TiVo meanwhile will utilise Xander Monetize for its management capabilities, yield optimisation analytics and buyer demand. Xandr said that total spend on its platform grew 75% YoY in Q1 […]

AT&T wants to sell off its ad business to reduce its US$150 billion debts

AT&T’s Xandr ad unit is reportedly next on the chopping block for the US telco as it attempts to plug the US$151 billion hole on its balance sheet.  According to sources cited by Reuters, the indebted AT&T is looking to wheel back many of its aspirations to transform from a wireless carrier to a full […]

AT&T’s ad tech business Xandr signs up AMC, Disney and WarnerMedia

AT&T’s Xandr ad-tech business has announced a trio of new partners: AMC Networks, Disney, and WarnerMedia. The trio have joined Xandr Invest, its strategic buying platform that promises to offer new ways to plan and activate audiences. It is part of the ongoing industry trend to develop addressable solutions that allow advertisers to pinpoint their […]

AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals

AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of ad company” that will leverage data, premium content, advanced ad technology and AT&T’s distribution across wireless, video and broadband. Xandr will include all aspects of the existing AT&T advertising and analytics businesses and is designed help advertisers and publishers find […]