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Broadcasters
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Channel 4 teams up with Microsoft’s Xandr for programmatic advertising
Channel 4 has said it will be the first UK broadcaster to offer commercial brands the…
Vendors
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Xandr launches Monetize deals platform
AT&T-owned adtech business Xandr is launching a new deals platform called Xandr Monetize. Xandr Monetize…
News
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Xandr teams up with Molotov TV, Clubbing TV and Qwest TV in France
Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services…
Vendors
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Xandr and TiVo announce CTV advertising partnership
WarnerMedia-owned ad and analytics business Xandr has announced a partnership with TiVo. The partnership will…
Pay TV Operators
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AT&T wants to sell off its ad business to reduce its US$150 billion debts
AT&T’s Xandr ad unit is reportedly next on the chopping block for the US telco…
Broadcasters
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AT&T’s ad tech business Xandr signs up AMC, Disney and WarnerMedia
AT&T’s Xandr ad-tech business has announced a trio of new partners: AMC Networks, Disney, and…
News
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AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals
AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of…