Media companies face hit as advertising recession looms

Commercial broadcasters are likely to be hit harder than advertising agencies as recession hits the sector next year, according to an analysis be Berenberg. Berenberg says that while a strong first half this year “has somewhat de-risked this year’s numbers”, it sees “cracks emerging” as consumer confidence tumbles and expenditure declines across multiple sectors. Berenberg […]

GroupM appoints Christian Juhl as CEO

WPP, the world’s largest media investment organisation, has hired Christian Juhl as the CEO of its subsidiary GroupM. GroupM is the company’s media-buying operation, and Juhl will assume the role from October 1.  Juhl succeeds Kelly Clark and will be responsible for the vision, strategy and operations of WPP’s media-focused companies. Juhl is currently global […]

GroupM: UK advertising to see its eighth year of growth

WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year of growth, despite the short-term effects of the EU referendum. GroupM predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017 – an increase in spending that takes the industry to an investment of […]

WPP boss predicts Google and Facebook ad ‘duopoly’

The CEO of advertising giant WPP, Martin Sorrell has predicted that Google and Facebook will be its two biggest media investments by 2018. Speaking alongside Vice Media CEO Shane Smith at German trade show Dmexco, Sorrell described Google and Facebook as a “duopoly” that will soon account for 75% of digital advertising and incremental digital […]

Sir Martin Sorrell to keynote at IBC 2016

Advertising mogul Sir Martin Sorrell, CEO of WPP, is to deliver the keynote presentation at this year’s IBC in Amsterdam. Sorrell will share his views on the trends driving change in media, and with the role of content, data and technology in the 21st century marketplace on Friday September 9. This year’s IBC conference includes […]

WPP buys stake in Swedish OTT service

Advertising firm WPP has agreed to buy a minority stake in new Swedish over-the-top TV service, FlowNetwork. FlowNetwork delivers programmes via the web and supplies a number of Sweden’s regional newspapers with technology and content. FlowNetwork is also co-producer of the new Swedish drama series Gåsmamman. “This investment continues WPP’s strategy of developing its integrated […]

ITV, WPP back new Avnet digital producer

UK broadcaster ITV and advertising giant WPP are the main investors in Indigenous Media, a digital production group from filmmakers Jon and Jake Avnet and Rodridgo Garcia. For ITV, the launch comes less than a week after it invested in New York-based digital prodco Believe Entertainment Group, while WPP has had a major effect on […]

Kantar Media buys social TV analytics firm The Data Republic

Kantar Media, an audience research firm owned by ad giant WPP, has bought specialist social TV analytics agency The Data Republic. Kantar said that the acquisition will build on its activities in audience measurement and insight in more than 60 markets. The deal comes after Kantar said this week that, as part of its partnership with […]

Kantar Media takes minority stake in SecondSync

Kantar Media, a market research firm owned by ad giant WPP, has bought a minority stake in UK-based social TV analytics company SecondSync.  The agreement extends the relationship between the two firms, after they signed a data sharing agreement earlier this year. They are now due to work together on a “range of TV measurement […]

Kantar Media partners with Twitter for UK TV analytics

Kantar Media, a market research firm owned by ad giant WPP, has partnered with Twitter to develop a new suite of tools for TV planning and analytics in the UK.  Kantar said it would combine social TV data from Twitter with its own audience research expertise to let broadcasters assess the performance of programmes, plan […]