Whistle Sports: 52% of Gen Z males more interested in ‘non-traditional sports’
A majority of US males aged 13 to 21 (52%) now spend more time following non-traditional sports than traditional sports, according to research by Whistle Sports. The millennial-focused broadcaster, which produces sports-related content for digital platforms, found in its study that 56% of Gen Z viewers believe that non-traditional sports are “more relevant to their […]