Whistle Sports

Whistle Sports: 52% of Gen Z males more interested in ‘non-traditional sports’

A majority of US males aged 13 to 21 (52%) now spend more time following non-traditional sports than traditional sports, according to research by Whistle Sports. The millennial-focused broadcaster, which produces sports-related content for digital platforms, found in its study that 56% of Gen Z viewers believe that non-traditional sports are “more relevant to their […]

Whistle Sports raises US$28m in funding

Whistle Sports has raised more than US$28 million as part of an ongoing Series D funding round, which is being led by investment company and Eleven Sports founder, Aser. Aser’s investment forms part of a wider collaboration between Whistle Sports and its subsidiaries, including Eleven Sports, that is designed to help accelerate Whistle’s international expansion. […]

Whistle Sports closes funding round with investment from Sky, NBC

YouTube multichannel network (MCN) Whistle Sports has closed its Series C funding round, taking investment from Sky, NBC Sports Ventures and others. The round, which raised an undisclosed amount, also saw contribution from marketing firm TEGNA and private investment firm Emil Capital Partners. Both Sky and Emil were return backers, having invested in the firm’s […]

Sky Sports launching new social media channel

Sky Sports has teamed up with Whistle Sports to launch a new social media channel dedicated to creating original football content aimed at young fans. The service will use Sky’s Soccer AM brand to enable viewers to watch content on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter […]

Whistle Sports raises US$28 million in funding

Sky and Liberty Global-backed YouTube multichannel network (MCN) Whistle Sports has closed a US$28 million (€24 million) Series B funding round, it has announced.  High profile backers included Liberty Global and Sky, with the financing round led by Emil Capital Partners, an affiliate of the Tengelmann Group. “Whistle Sports fits our investment criteria, as they […]

Sky invests US$7 million in YouTube sports MCN Whistle

UK pay TV operator Sky has invested US$7 million (€5.5 million) in Whistle Sports, a US-based startup that runs sports-themed YouTube networks. Sky said that it will work with Whistle Sports to create new content for younger sports fans, particularly “young millennials”. “Whistle Sports has very quickly established itself in the US as a major […]