Whistle Sports has raised more than US$28 million as part of an ongoing Series D funding round, which is being led by investment company and Eleven Sports founder, Aser.
Whistle said it plans to use the proceeds of the funding to, in part, expand its catalogue of free and premium original content with brand partners and creators.
The round also included participation from return investors Liberty Media, Emil Capital and WndrCo – the media and technology holding the company that includes former Disney chairman Jeffrey Katzenberg as a founding partner.
“This is more than just an investment,” said Aser founder and chairman, Andrea Radrizzani, who joins the Whistle Sports board. “It is an innovative collaboration with a leader in social content creation and distribution that will help Aser’s portfolio to engage these young audiences by creating exciting, engaging and positive content that today’s fans love to watch and share.”
Whistle Sports founder and CEO, John West, said: “We are thrilled to receive an investment from – and partner with – a leading edge, dynamic and like-minded company such as Aser.”
“We are looking forward to partnering with their invaluable global network and the key relationships they possess in important markets in Asia, Europe and around the world as we look to expand the Whistle Sports footprint. Today’s young sports fans have global interests, and with Aser, we can reach and engage them in new and exciting ways.”
Whistle Sports is an entertainment network that specialises in youth-focused sports content for social and digital platforms, including YouTube and Facebook Watch.
The company was founded in 2014 and now claims to have an aggregate social audience of over 450 million subscribers, followers and fans. This is across 2,000 channels that have a library of more than 560,000 videos.
With the new funding, Whistle has raised a total of nearly US$100 million from investors that also includes NBC Sports, Sky Sports, Tegna and UK-based venture capital firm Beringea.
Aser’s portfolio also includes Easyprod – a production company for the sport and media sector – and English Championship football team, Leeds United. This is alongside Eleven Sports, which Aser founded in 2015.