Cord-cutting Americans look to vMVPDs

Almost half of traditional pay TV households in the US are likely to switch to a vMVPD provider within the next 12 months. According to new research from Parks Associates, 43% of broadband households with traditional pay TV are looking to switch to alternative providers such as YouTube TV and Hulu + Live TV. While […]

A quarter of US vMVPD subscribers still also pay for legacy TV services

While the growth of cord-cutting vMVPD services is set to continue into the future, a new report indicates that many users are not yet ready to fully give up their cable subscriptions – but could be soon. According to new research from TDG, a division of Screen Engine/ASI, nearly a quarter (23.1%) of vMVPD subscribers […]

US subscribers to OTT pay TV services climbs 119%

The number of US subscribers to over-the-top delivered pay TV services like Sling TV, DirecTV Now and YouTube TV grew by 119% year-on-year to 6.73 million in Q2, according to Strategy Analytics. The research firm’s second quarter US pay TV update said that while the entire virtual multichannel video programming distributor (vMVPD) market is growing, […]

ABI: OTT video market to reach US$51bn in 2022

The worldwide over-the-top (OTT) video market is due to increase at a compound annual growth rate (CAGR) of 10% to generate revenues of US$51.4 billion in 2022, according to ABI Research. The report predicts global OTT subscriber numbers will reach 400 million in 2018 and said that growth in this sector is driving changing trends […]

vMVPD and direct-to-consumer revenues set for ‘eightfold growth’

Global skinny bundle and direct-to-consumer revenues are set to grow eightfold to reach US$24 billion by 2023, according to Digital TV Research. According to the research outfit’s vMVPD and D2C TV Forecasts report, direct-to-consumer revenues are set for growth from US$1.3 billion last year to US$5.2 billion by 2023, while virtual MVPD or ‘skinny bundle’ […]