VideoAmp renews TiVo licensing deal

US software and data company VideoAmp has renewed its data licensing partnership with Xperi-owned TV tech outfit TiVo to give it access to viewing patterns of anonymised households across US media markets. TiVo’s television dataset captures viewership behaviour on both live and time-shifted content with a data stream across its household footprint, providing advertisers with viewing […]

RTL Group completes sale of VideoAmp ad tech stake

Broadcast giant RTL Group has completed the sale of its entire shareholding in VideoAmp, a US software and data company for media measurement, for US$104 million (€92 million) in cash. The transaction was carried out as a share buyback by VideoAmp and became effective on January 4. RTL said its shareholders will benefit from the […]

Videoamp appoints former FreeWheel exec as CFO

RTL Group and Mediaocean-backed Videoamp has appointed former FreeWheel COO and CFO, as its first chief financial officer. Schmitt will lead financial and accounting functions across the company, as well as providing overall operational direction alongside VideoAmp’s co-founder and CEO, Ross McCray. Last month Videoamp raised US$21.4 million in a Series B funding round led […]

Video ad firm VideoAmp raises US$2.2 million

Programmatic video advertising company, VideoAmp, has raised US$2.2 million (€1.8 million) in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. US-based VideoAmp was designed to unify video advertising across all channels, providing brands and advertisers with a single platform to buy, optimise and measure video ads across […]