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Video ad firm VideoAmp raises US$2.2 million

VideoAmpProgrammatic video advertising company, VideoAmp, has raised US$2.2 million (€1.8 million) in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.

US-based VideoAmp was designed to unify video advertising across all channels, providing brands and advertisers with a single platform to buy, optimise and measure video ads across TV, mobile and desktop.