Video ads

SpotX: OTT video ad spend up 18-fold in 2017

The amount of advertising dollars spent on over-the-top (OTT) video inventory grew nearly 18-fold year-on-year in October, according to stats from RTL-owned video ad marketplace SpotX. The company’s data revealed that the portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for […]

Report: Facebook to test mid-roll video ads

Facebook is reportedly due to start testing mid-roll video ads so that publishers can monetise the videos they upload to the social network. Tech site Recode, which reported the news first, said that the trial will allow publishers to place ads into video clips once a viewer has watched at least 20 seconds. Facebook will […]

SpotX launches in-content ad unit

Video advertising platform SpotX has launched a new in-content video ad unit that will allow traditional print publishers to run ads outside the conventional video stream. SpotX’s ‘In-Content Ad Unit’ allows publishers to insert video ads within content across their sites. The ads typically appear in between paragraphs of text, play while in view, and are designed to […]

Facebook expands TV-style video ads to UK, France Germany

Facebook is expanding its premium video ads outside of the US to seven new international markets – including the European countries the UK, France and Germany. Facebook said it will introduce the 15 second on-site video-ad spots with a limited group of advertisers in the new countries – which also include Australia, Brazil, Canada and […]