SpotX launches in-content ad unit

Video advertising platform SpotX has launched a new in-content video ad unit that will allow traditional print publishers to run ads outside the conventional video stream.

SpotX’s ‘In-Content Ad Unit’ allows publishers to insert video ads within content across their sites. The ads typically appear in between paragraphs of text, play while in view, and are designed to be “engaging but non-disruptive experience for the viewer.”
”Our new In-Content Ad Unit places compelling advertising content outside of the traditional video stream, enabling publishers to cater to unmet demand for more video,” said Allen Klosowski, vice-president of mobile and connected devices at SpotX.”

“Traditional print publishers, many of which offer premium brand placements for advertisers, are jumping at the opportunity to provide more video placements on their digital properties that are typically difficult to populate with enough video to support large pre-roll campaigns. With viewability a current concern for advertisers, this new ad unit allows publishers to charge a premium as well as boost their inventory availability.”