UX ‘as important as content’, says Zappware boss

User experience has been a “key unique selling point” for Zappware, claims the company’s CEO. Speaking exclusively to Digital TV Europe at Zappware’s inaugural strategy summit, CEO Patrick Vos said that designing its product around an excellent user experience has proved vital to its success. “I think one of the key unique selling points that […]

Four fifths would cancel ‘out of touch’ OTT service

Some 84% of consumers would ditch their digital pay TV provider if the service and support became poor and the company “seemed out of touch with their needs and preferences”. This is according to a new industry survey by payments specialist PayWizard, which warned about “the price of poor customer experience” for pay over-the-top operators.  […]