NBCU partners with tvScientific for Peacock Ad Manager launch

Comcast-owned NBCUniversal has announced the launch of Peacock Ad Manager in partnership with CTV performance advertising business tvScientific. Peacock Ad Manager is a self-service ad buying platform with full-funnel attribution measurement that promises to “unlock access to all of NBCUniversal’s streaming portfolio of long-form and short-form video content,” including a reach of more than 180 […]

tvScientific launches CTV ad solution for games industry

CTV adtech company tvScientific has announced the launch of a performance advertising solution for the games industry. The platform provides game publishers and developers access to its CTV ad platform which it says ‘combines the reach and engagement of television advertising with the performance, trackability and cost effectiveness of digital marketing’. The company said that, […]