TV4 Group


New technical and innovation chiefs for TV4

Swedish free and pay TV broadcaster TV4 Group has named Jan Rizvi as technology development director while Per Åström has been given an expanded role as head of innovation. Rizvi will be in charge of TV4’soverall technology development, spanning everything from internal systems to commercial digital products. He will report to TV4 Group vice-president Cecilia […]

TV4 Group adds to TV4 Play Premium offering

Sweden’s TV4 Group is adding new exclusive kids content to its TV4 Play Premium non-linear pay TV offering. The broadcaster is adding six new episodes of the popular Maria Lang whodunit series to the premium offering, with other content, including Chuggington, Thomas the Tank Engine, Koalabröderna, Postis Per, Den Lilla Pingvinen Pororo, My Little Pony, […]

TV4 strikes deal with YouTube

Swedish commercial broadcaster TV4 Group has struck an agreement with YouTube to make TV4 Play services available on the video sharing platform.  TV4 said it was currently developing video blogs and dedicated channels for YouTube and had hired two new staff members to work on strengthening TV4’s YouTube presence. TV4 has already launched a series […]

TV4 Group names Sjuan and TV4 Fakta chief

Swedish broadcaster TV4 Group has named Marit Danielsson as channel director for its Sjuan and TV4 Fakta channels. Danielsson will take up her new post on April 1 and will report to channel director Peter Lindstrom. Daneillsson, who has already served as head of TV4 Fakta from 2005-07, rejoined TV4 Group in 2012 as head […]

TV4 launches second screen ad synch platform

Swedish broadcaster TV4 has teamed up with second screen technology group Widespace to launch TV4 Ad Sync, a second screen synchronised advertising platform that will enable advertisers to automatically synchronise TV commercials with content and promotions on mobile and tablet devices. According  to TV4, the new platform will enable advertisiers to reinforce their commercial campaigns […]

TV4 to launch new general channel, shut down TV4 Sports Extra

Sweden’s TV4 Group is to launch a new sports and lifestyle channel, TV12, at the end of March and is to close its dedicated sports channel TV4 Sport Xtra. The new channel will include lifestyle shows focusing on interior design and health during the week, with a sport-focused line-up at weekends. The channel channel will […]

Digital boost for TV4 but C More drags

Pay TV unit C More acted as a drag on TV4 Group’s 2013 financials, but the Swedish commercial broadcaster nevertheless posted strong revenue and earnings growth, boosted by advertising growth and the performance of its TV4 Play on-demand unit. Revenue rose from SEK5.885 billion (€667 million) to SEK6.121 billion for the full year, and TV4 […]

TV4 Group names new marketing director

Swedish commercial broadcaster TV4 Group has named Johan Seidefors as its new marketing director.  Seidefors, who will take up his post in November, is currenetly a partner in communications consultancy Prime Group and acting head of communications for Stockholm Globe Arenas/Tele2 Arena. He has also worked for Sony BMGand ran his own PR firm, Nice […]

TV4 names new deputy channels chief

Swedish commercial broadcaster TV4 Group has named Anton Glanzelius as its new deputy channel director. Glanzelius is currently programming director of TV4 channel Sjuan (Seven). Glanzelius will have responsibility for planning and driving the development of TV4’s channels and developing digital strategy. He will take up his new post in mid-August, reporting to channel director […]

Discovery buying another Scandinavian channel

SBS Discovery Media had inked a deal for Swedish channel TV11 from the TV4 Group. The sale of the channel follows an internal review of its operations by TV4. Financial details were not disclosed, but CEO Casten Almqvist said it said it will use the proceeds from the sale to increase investment in in-house production […]