TV4 Group names new marketing director

Johan-SeideforsSwedish commercial broadcaster TV4 Group has named Johan Seidefors as its new marketing director. 

Seidefors, who will take up his post in November, is currenetly a partner in communications consultancy Prime Group and acting head of communications for Stockholm Globe Arenas/Tele2 Arena. He has also worked for Sony BMGand ran his own PR firm, Nice To Meet You Communication.