TV4 Group names new marketing director

Swedish commercial broadcaster TV4 Group has named Johan Seidefors as its new marketing director. 

Seidefors, who will take up his post in November, is currenetly a partner in communications consultancy Prime Group and acting head of communications for Stockholm Globe Arenas/Tele2 Arena. He has also worked for Sony BMGand ran his own PR firm, Nice To Meet You Communication.