Targeted advertising

DVB to agree targeted ad requirements by June

The DVB said it expects to agree a set of commercial requirements for targeted advertising by June this year, paving the way for the first market implementations in 2020. The DVB created a commercial sub-group in November tasked with carrying out its targeted advertising recommendations, following the publication of the its Study Mission Report on […]

YouView develops AdSmart-style targeted advertising

YouView is working on a project to offer addressable linear or dynamic ad insertion, according to the UK TV platform’s commercial projects director Simon Cook. Speaking at TV Connect in London this morning on a panel titled ‘big opportunities for data in creating business value’, Cook said that YouView is working with shareholders to provide […]

Sky rolls out targeted AdSmart service

UK satellite TV operator Sky has launched its intelligent TV advertising service AdSmart following a successful six-month trial of the technology.  AdSmart is designed to tailor what is shown during TV ad breaks depending on a household’s profile and location, allowing advertisers to target their campaigns more accurately. The technology works by sending a library […]