Spotlight


Comcast rebrands ad sales division and launches new products

Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company says that the name change is meant to reflect that, in an ever-changing media environment, its campaigns can have a significant impact. Maria Weaver, chief marketing officer at Comcast Advertising said: “we’re reinforcing that TV is effective, and not just […]

Spotify launches ‘new multimedia format’

Spotify has introduced a new media format called Spotlight, which adds visuals to podcasts, audiobooks and other audio content. The music streaming service said it will offer contextual photos, video and text as users listen to content to give a “deeper insight to their favourite artists, playlists, books, publishers and more”. “We are excited to […]