Simulmedia


Jon Werther returns to Simulmedia as EVP of operations and business development

Cross-channel TV advertising firm Simulmedia has announced the appointment of Jon Werther as its executive vice president of operations and business development. The appointment marks Werther’s return to the company where he previously served as president and chief revenue officer between 2010-2012. Most recently, Werther served as EVP strategic partnerships and new business development for […]

Simulmedia renews TiVo data deal

Cross-channel TV advertising firm Simulmedia has renewed its data-licencing partnership with Xperi-owned TiVo.  The partnership will see Simulmedia’s TV+ platform continue to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the US. The platform gives access to over 300 million viewers in the US across 120 million households through partnerships […]

Simulmedia launches waste-cutting cross-channel TV advertising platform

Cross-platform TV measurement company Simulmedia has announced the launch of a new platform for automated planning, buying, activation and measurement. Simulmedia said that TV+ promises to deliver answers to the “endemic problem of fragmentation,” offering access to over 300 million viewers in the US across 120 million households and partnerships with 250 broadcasters, cable operators […]