Simulmedia renews TiVo data deal

Cross-channel TV advertising firm Simulmedia has renewed its data-licencing partnership with Xperi-owned TiVo. 

The partnership will see Simulmedia’s TV+ platform continue to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the US. The platform gives access to over 300 million viewers in the US across 120 million households through partnerships with 250 broadcast, cable and streaming platforms and publishers.

Dave Morgan, founder and CEO of Simulmedia, said:“Simulmedia’s partnership with TiVo has been a major contributor to the success of our smart, data-driven approach to television advertising for over a decade now. As the cross-channel TV ecosystem has grown increasingly complex, the demand for reliable data on audience-viewing habits is greater than ever. With TiVo’s data deeply integrated into TV+, our clients now have a streamlined solution for unlocking the viewership data they need to better inform how TV can help them meet their business objectives.”

Fariba Zamaniyan, vice president, Data and Advertising, TiVo, said: “We are excited to extend our long relationship with Simulmedia as it continues to redefine data-driven TV and video advertising to meet the evolving needs of brands, marketers and agencies in an increasingly complex environment. 

“Our TV viewership data will continue to provide Simulmedia with a high-quality data set that will support the creation of representative audiences giving their clients the ability to target advertising with confidence in this complex and evolving media environment.”

Tags: Simulmedia, TiVo

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