Twitter buys social TV analytics firms SecondSync and Mesagraph

Twitter has acquired UK-based social TV analytics firm SecondSync and France’s Mesagraph in its latest television push. In a post on its site, SecondSync said that Twitter is the only place that hosts “a real-time, public conversation about TV at scale,” and that becoming part of the social network will allow it build on this. […]

Quarter of TV audiences discuss shows on Facebook

Up to 25% of TV audiences post content related to the show they are watching on Facebook, with the majority of these comments made in real-time, according to a new white paper from social analytics firm SecondSync. The ‘Watching With Friends’ report, the product of SecondSync’s recent social TV partnership with Facebook, claims that 60% […]

Kantar Media takes minority stake in SecondSync

Kantar Media, a market research firm owned by ad giant WPP, has bought a minority stake in UK-based social TV analytics company SecondSync.  The agreement extends the relationship between the two firms, after they signed a data sharing agreement earlier this year. They are now due to work together on a “range of TV measurement […]