Brave Bison chases profits following Rightster rebrand

UK-based digital company, Brave Bison, reported improved revenues and a reduction in costs for the first half of 2016 following this year’s rebrand from Rightster. Announcing the company’s results, CEO Ashley MacKenzie said he was pleased with its “pace of progress re-orientating the business” and said Brave Bison’s primary financial goal “remains to achieve profitability”. […]

Rightster for Formula E online

The Formula One Association has chosen cloud-based video distribution specialist Rightster to be the first online video partners for the new Formula E motorsports competition.  The deal will see Rightster manage Formula E’s YouTube channel with particular focus on channel and rights management, social media amplification, programming support and cross-promotion across the relevant channels in […]

Viral Spiral, YAMA Talent and Rightster team up for yoga

Social video advertising specialist Viral Spiral, US yoga management company YAMA Talent and business-to-business video network specialist Rightster have teamed up to create a new yoga and lifestyle network, the Digital Yoga Network, on YouTube. Daniel Fisher, chief operating officer of Viral Spiral said: “The online video industry is maturing and the key to that maturity […]