Social video advertising specialist Viral Spiral, US yoga management company YAMA Talent and business-to-business video network specialist Rightster have teamed up to create a new yoga and lifestyle network, the Digital Yoga Network, on YouTube.
Daniel Fisher, chief operating officer of Viral Spiral said: “The online video industry is maturing and the key to that maturity is the increase in ad supported and funded content. Our relationship with YAMA Talent and Rightster enables us to bring advertisers and brands the best of premium yoga and lifestyle content, which appeals to a much sought after demographic. We look forward to working with YAMA Talent, its creators and brands looking to interact with yoga viewers and practioners and Rightster’s experienced technology team.”
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