Pokemon Go

Pokemon Go creator Niantic raises US$200m

Niantic, the augmented reality (AR) gaming company behind Pokemon Go, has raised US$200 million in funding. The news, which was reported first by the Wall Street Journal, comes in the same month that Niantic announced it has partnered with Warner Bros. Interactive Entertainment and WB Games San Francisco’s development team to create Harry Potter: Wizards Unite. […]

AR to be ‘primary driver’ of VR/AR market by 2021

Mobile augmented reality (AR) could be the primary driver of the US$108 billion (€101 billion) virtual reality (VR) and AR market by 2021, according to new research. Digi-Capital’s new Augmented/Virtual Reality Report 2017 claims that by 2021, AR will account for US$83 billion of the combined market and VR US$25 billion. According to the research, […]

AR app downloads to top 2.3 billion by 2021

Augmented reality app downloads will top 2.3 billion by 2021, representing a 380% increase from an estimated 482 million in 2016, according to Juniper Research. The new study claims that the popularity of Pokémon Go is inspiring app developers to incorporate AR technologies into their applications in a bid to recreate the game’s global success. […]