Olympic Winter Games

NBCU lowers expectations for Winter Olympics viewing figures

NBCUniversal has admitted that it is lowering its TV ratings expectation for the upcoming Winter Olympics from Beijing. The broadcaster’s president of advertising and client partnerships Mark Marshall has said that it is lowering its expectations by as much as half depending on the time of day and platform, with NBCU splitting broadcasts between its […]

Discovery hails ‘total video’ measure for Olympics opening weekend

Discovery has hailed strong viewing figures on linear and digital paltforms for its coverage of the opening weekend of the Olympic Winter Games in PyeongChang, measured under using its new ‘total video’ metric spanning all platforms. Discovery said that 373 million hours of coverage were watched across Europe, with an average free-to-air and pay TV […]