James Alexander

Now TV ‘wouldn’t have succeeded without Sky backing’

Now TV wouldn’t have succeeded without the backing of Sky, but has benefitted from not using the Sky brand, according to Now TV’s strategy and propositions director. Speaking at the OTTtv World Summit yesterday, James Alexander said that the major benefit of having both the Sky and the Now TV brands in the market is […]

Now TV: Game of Thrones gets triple the views of any other show

Game of Thrones has proved the most successful TV show “by far” on Sky’s four-year old over-the-top service Now TV, IBC delegates heard yesterday. Speaking on a panel named ‘What do audiences really want? The truth about changing TV consumption’, Now TV’s strategy and proposition director, James Alexander, said while some individual movies can return […]