India


OTT TV value ‘yet to convince’ South-East Asia users

The value of OTT TV services has yet to fully convince viewers in key south-east Asian markets to sign up, according to research carried out by YouGov for Brightcove. According to the Asia OTT Television Research Report 2018, which covers India, Thailand, Indonesia, Hong Kong and Singapore, OTT TV consumers in the region are highly […]

Dataxis: South Asian pay TV and OTT growing by 7.4%

The number of pay TV and over-the-top (OTT) video subscribers in South Asia is due to grow at a compound annual growth rate (CAGR) of 7.4% between 2017 and 2023, according to Dataxis. The research firm estimates that subscribers in the South Asian Association for Regional Cooperation (SAARC) region will increase from 226 million in […]

Hotstar sets global concurrent users streaming record

Indian streaming video service Hotstar has set a new world record for online streaming with 8.26 million concurrent viewers, according to the company’s CDN provider Akamai. On May 22 Hotstar streamed the first qualifier match of this season’s Vivo Indian Premier league cricket between Sunrisers Hyderabad and Chennai Super Kings, with 8.26 million peak concurrent […]

21st Century Fox to up investment in Indian streaming service Hotstar

Twenty-First Century Fox has announced plans to up its investment in its Indian streaming service Hotstar after seeing strong reach and an increase in viewers for IPL cricket. Speaking on 21st Century Fox’s third quarter earnings call last week, CEO James Murdoch said that the company’s Star India subsidiary will invest about US$50 million in […]

Vice Media opens first Indian office

Vice Media has opened its first offices in India, the nation set to become “the youngest country in the world” by 2020. New offices in Mumbai and Delhi will host full-scale Vice operations, including a local offering of Virtue Worldwide, Vice’s in-house creative agency, and a full-service content production studio, Vice Studio, producing local news, […]

Amazon Prime adds dating show to Indian originals

Amazon Prime Video is to bring original reality series Hear Me. Love Me to its platform, based on the concept of blind dating. The format takes a single female looking for love and sets her up on three dates. She’s not allowed to see what her dates look like, and will combine “modern day technology with the […]

Tata Sky taps Accedo for mobile video

Indian service provider Tata Sky has tapped Accedo to provide a unified live and video-on-demand experience across the web and Android and iOS apps for its mobile video service. Tata Sky selected Accedo to create an engaging mobile video experience for the service, which comprises sports, news and 5000-plus entertainment titles, along with a seven […]

Netflix targets India for next wave of growth

India will be a major driver for Netflix’s future growth with the company already benefitting from low internet costs and the expansion of 4G in the country, according to CEO Reed Hastings. Speaking at the Economic Times Global Business Summit in New Delhi, Hastings reportedly told attendees that while Netflix’s global subscriber base currently stands […]

Netflix brings in trio of Indian originals

Netflix is set to bring in three more Indian originals, including a drama, horror and mystery. The three titles will appear exclusively to Netflix members across 190 countries. Leila, from writer and executive producer Urmi Juvekar, tells the story of Shalini, a free-thinking woman in search of the daughter she lost upon her arrest 16 […]

Mubi makes India push after striking Times Group deal

Online subscription film service Mubi is making a push into India after agreeing a deal with the investment arm of Indian media company The Times Group. Times Bridge joins as an investor will support Mubi as it expands into the Indian market, which is already the third biggest source of traffic to the service after the US and UK. […]