Eurodata TV Worldwide

Eurodata reveals TV viewing and content trends at MIPTV

Global TV viewing has remained steady in the past 25 years despite the increasing availability of online video, according to Eurodata TV Worldwide research that was presented at MIPTV this morning. Eurodata’s ‘One Television Year in the World’ report found that global individual viewing time for TV stood at two hours and 56 minutes per […]

Four-screen audience measurement highlights new viewing patterns

Eurodata TV Worldwide has used the MIPTV event in France to reveal some of the results of its first four-screen aggregated measurement initiative. The audience measurement highlighted the differences in viewing patterns in two European markets: France and the Netherlands. In France, last December, one in five watched TV online, while in the Netherlands, the […]