Discovery and OMG launch data trial pilot ahead of Upfronts

Discovery has announced a new data trial pilot with Omnicom Media Group (OMG). The trial will aim to offer new currencies to advertisers in the upcoming television Upfront season. It is currently in progress across multiple advertiser categories and evaluates linear delivery for OMG clients via several measurement services.  Discovery said that the pilot aims […]

Discovery passes 22m streaming subs on back of discovery+ growth

Discovery has said it had 22 million paying streaming subscribers at the end of last year, including recently launched direct-to-consumer offering discovery+, up from around 20 million for the prior quarter. CEO David Zaslav said that the strong streaming subs growth provided “a tailwind” for revenue growth of 11%. However, even advertising growth reached 10%, […]

Record Winter Olympics for Discovery

Discovery’s coverage of the Olympic Winter Games attracted a record audience in Europe, the broadcaster has said. The event was utilised by Discovery to promote streamer discovery+, which was streamed by more than 156 million Europeans. This translated to over one billion streaming minutes consumed, which Discovery said was 19 more than the last Olympic […]

Discovery ups discovery+ cost and adds ‘ad-lite’ offering

Discovery has revealed plans to introduce an ‘ad-lite’ version of its streaming service, discovery+ in the UK. The company will divide its streaming platform between two offerings starting from £3.99 per month or £39.99 per year, while the ad-free option is getting a price increase. Dubbed the ‘discovery+ Entertainment Pass’, the cheaper tier will offer […]

Streaming success for Discovery in Beijing

Viewership of Discovery’s coverage of the ongoing Beijing 2022 Winter Olympics has already surpassed the 2018 games within one week. Like with the 2020 Tokyo games, Discovery has used Beijing to increase engagement on discovery+ along with Eurosport digital services. The company has also highlighted strong overall linear viewership of the games across Europe.  Discovery […]

Discovery shareholders to vote on Warner merger on March 11

Discovery has scheduled a special shareholders meeting on March 11 to ratify its US$43 billion acquisition of AT&T’s WarnerMedia. The meeting will be held via webcast, but there is little doubt as to whether the measure will pass. Discovery’s biggest shareholders John Malone and Advance/Newhouse have already given the new company their seal of approval. […]

WarnerMedia-Discovery merger gets approval from FTC

The $43bn merger between AT&T-owned WarnerMedia and Discovery has cleared US antitrust legislation, paving the way for the deal to be completed in the coming months. The news emerged in a regulatory filing from Discovery, whose shareholders must now greenlight the deal, something that is widely expected because key shareholders John Malone and Newhouse have […]

BT announces sports joint venture talks with Discovery as DAZN deal falls through

In something of a shock move, BT has announced that it has entered into exclusive negotiations with Discovery to create a new sports joint venture. All signs had pointed to BT nearing a deal to offload BT Sport to DAZN in a deal worth an estimated US$800 million. However, BT has decided against a full […]

Discovery to broadcast 1,200 hours of live sport from Winter Olympics

Discovery has unveiled the scale of its coverage of the upcoming Olympic Winter Games Beijing 2022. Discovery will present coverage from next month’s games in 19 languages across 50 markets in Europe, broadcasting 1,200 live hours of content. Like last year’s Tokyo Olympics, the company is using the marquee event as an opportunity to market […]

Discovery+ comes to LG TVs in Canada

Discovery has announced the launch of its non-fiction streamer discovery+ on LG Smart TVs in Canada. The app provides access to more than 200 exclusive original series along with 60,000 episodes of current and classic shows from Discovery’s iconic portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet […]