The decline in broadcast TV viewing in the UK accelerated last year, with the weekly reach of broadcast experiencing its biggest ever annual drop. According to media watchdog Ofcom’s latest Media Nations report, broadcast TV’s weekly reach fell from 83% in 2021 to 79% in 2022, the biggest-ever annual drop. The long-term decline in viewing […]
According to AudienceXpress, UK CTV audiences regularly watch content via a diverse mix of platforms and channels with SVOD being the first choice for 55% of Brits, FreeWheel’s premium video media sales house released findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, […]
A study by Samsung Ads revealed FAST/AVOD ads outperformed all other viewing types, with the UK , Australia and Germany among AVOD viewers that showed the most engagement with advertising. Samsung Ads in partnership with Verve conducted a study comparing viewing types that took place in May and August 2022, which identified that across all markets […]
Some 7.5 million Australians are now watching BVOD services such as ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. According to research firm Roy Morgan, BVOD viewership grew significantly throughout the pandemic with an increase of around 2.1 million viewers (+39.5%) in 2020 compared to the December quarter 2019. An additional 130,000 viewers […]
The BBC has updated the iPlayer for TV with a new look for its playback, including a redesigned interface and improved subtitle options. In a blog post, iPlayer product manager Andrew White said that the redesign provides users with a “cleaner, sleeker and more pared-back interface.” The most visible difference is a new playback bar […]
