Ofcom Media Nations: UK broadcast viewing saw biggest ever fall in reach in 2022
The decline in broadcast TV viewing in the UK accelerated last year, with the weekly reach of broadcast experiencing its biggest ever annual drop. According to media watchdog Ofcom’s latest Media Nations report, broadcast TV’s weekly reach fell from 83% in 2021 to 79% in 2022, the biggest-ever annual drop. The long-term decline in viewing […]