TV adverting revenue is expected to rebound this year after dropping in 2017, in part due to the Russia World Cup this summer. This is according to the Advertising Association/WARC’s latest Expenditure Report, which claims that TV ad spend dipped 3.2% last year to £5.11 billion but will climb 2.3% in 2018 and 3.0% in […]
UK advertising spend rose 3.5% year-on-year in Q3 2017 to reach £5.4 billion, marking the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data. The research said that mobile ad spend rose 30.7% year-on-year, buoyed by a 44.7% rise in social media advertising. Internet ad spend was up 9.9% year-on-year, inclusive of […]
TV advertising spend in the UK declined by 4.4% in the first half of 2017, despite the overall UK ad market being up 3.7% year-on-year. This is according to the latest Advertising Association/WARC Expenditure Report, which said that total UK advertising expenditure grew to £10.8 billion during the first six months of 2017 – the […]
UK advertising expenditure grew at its fastest rate for three years in the first half of 2014, according to figures released by advertising trade body the Advertising Association/WARC. Growth was particularly strong in the second quarter, which saw significant increases across TV, radio and the internet, leading to a total of £5.515 billion for the […]
TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013, beating expectations as Britain’s “advertising bounce-back” continued. According to a report by the Advertising Association and marketing information service Warc, overall ad spend increased by 2.4% in Q1 to £4.14 billion (€4.8 billion). Of this, £1.055 billion was spent on […]
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