Advertising Association

WARC: TV ad revenue in the UK to rebound this year

TV adverting revenue is expected to rebound this year after dropping in 2017, in part due to the Russia World Cup this summer. This is according to the Advertising Association/WARC’s latest Expenditure Report, which claims that TV ad spend dipped 3.2% last year to £5.11 billion but will climb 2.3% in 2018 and 3.0% in […]

Warc: UK ad spend up 3.5% in Q3 2017

UK advertising spend rose 3.5% year-on-year in Q3 2017 to reach £5.4 billion, marking the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data. The research said that mobile ad spend rose 30.7% year-on-year, buoyed by a 44.7% rise in social media advertising. Internet ad spend was up 9.9% year-on-year, inclusive of […]

UK television ad spend drops 4.4% in H1 2017

TV advertising spend in the UK declined by 4.4% in the first half of 2017, despite the overall UK ad market being up 3.7% year-on-year. This is according to the latest Advertising Association/WARC Expenditure Report, which said that total UK advertising expenditure grew to £10.8 billion during the first six months of 2017 – the […]

UK advertising market grows faster than expected

UK advertising expenditure grew at its fastest rate for three years in the first half of 2014, according to figures released by advertising trade body the Advertising Association/WARC. Growth was particularly strong in the second quarter, which saw significant increases across TV, radio and the internet, leading to a total of £5.515 billion for the […]

TV ad spend in UK grows 5.6%

TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013, beating expectations as Britain’s “advertising bounce-back” continued.  According to a report by the Advertising Association and marketing information service Warc, overall ad spend increased by 2.4% in Q1 to £4.14 billion (€4.8 billion). Of this, £1.055 billion was spent on […]