Intelligence


Whitepaper | Winning over the youngest audience: Designing for Generation Touch

Struggling to drive value from kids’ content? Younger viewers disappearing before your eyes?

Mirada whitepaperThis whitepaper will help you get to grips with the true digital natives, Generation Touch, and show how to create a safe and child-friendly environment, which will not only win back the hearts of your youngest audience, but also boost your return on kids’ content, put you ahead of competitors and guarantee loyal, long-term customers.

In this whitepaper, you will read about:

  • The birth of the tactile tribe and their influence within the household
  • Redefining how content is consumed with a unique product offering
  • Tackling two targets: satisfying the demands of kids who use and parents who approve
  • Reconquering lost territories to improve content monetisation