We are at a time when digital platforms with huge content catalogues are constantly emerging and making millions of people fall in love with them. But how do they attract so many users?
Most companies place great importance on their content offering when trying to appeal to viewers, however the user experience on these platforms also plays a crucial part in both attracting and retaining users. So what should pay TV operators look for for if they want to offer a service that their customers feel they can’t live without?
In this whitepaper, you will learn about: