Intelligence


Interactive TV: The Big Picture

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Zenterio-Interactive-TV-200TV service providers today are delivering an increasingly complex range of interactive services in response to changing viewing habits and the challenge of competition from OTT services.

In a world where viewers now look for sophisticated user guides that encompass advanced search and recommendation, on-demand and catch-up services and access to web-based content, TV operators face a challenge in delivering a consistent service over multiple legacy set-top boxes as well as new devices.

In August 2013 we carried out a survey of over 200 industry professionals on the experiences of TV operators in delivering interactive services.
Interactive TV: The Big Picture unveils a fascinating set of insights into what the service operators believe are important, perceptions about the nature of the OTT threat and the challenges they face in delivering interactive TV services.