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The TV industry is going through unprecedented changes, shaken by the opportunities and threats of Over-the-Top (OTT). Operators need to keep up with the increasing pace of innovation to stay relevant in this complex market. Agility and “web speed” have become rallying calls in the multiscreen era where the rate at which services must evolve and new features appear has increased by an order of magnitude.
For this eBook, Ben Schwarz and Philip Hunter interviewed industry leaders to understand how they address this challenge. Key success factors appear to be: