The rise of over-the-top (OTT) video has been driven in part by low-cost entry and the elimination of long-term contracts. Yet those same factors mean that the churn rate (the percentage of subscribers who cancel the service during a given time period) is also increasing.
Overcoming high churn and incentivising retention are notable challenges for all OTT video providers, especially as the market becomes more saturated and penetration rates slow.
In this eBook you will learn more about:
ICYMI: TIM board approves talks with Open Fiber for possible sale of network. digitaltveurope.com/2019/02/22/tim…
23rd February 2019
ICYMI: Finland’s DNA claims victory in DVB-T2 legal battle. digitaltveurope.com/2019/02/22/fin… https://t.co/3zSSNfzbmF
23rd February 2019
.@Ovum: Service providers that fail to take a deeper and longer-term view of data privacy will lose out.… twitter.com/i/web/status/1…
23rd February 2019
DTVE Week in View: Sex, lies and broadband. digitaltveurope.com/comment/sex-li… https://t.co/38DAvg9rUq
23rd February 2019
.@P7S1Group hires Dyson exec as co-CEO of new standalone Entertainment company. #TopStoriesOfTheWeek… twitter.com/i/web/status/1…
23rd February 2019
