The rise of over-the-top (OTT) video has been driven in part by low-cost entry and the elimination of long-term contracts. Yet those same factors mean that the churn rate (the percentage of subscribers who cancel the service during a given time period) is also increasing.
Overcoming high churn and incentivising retention are notable challenges for all OTT video providers, especially as the market becomes more saturated and penetration rates slow.
In this eBook you will learn more about:
ICYMI: @CNN joins @Viacom’s fast-growing #AVOD streamer @PlutoTV. digitaltveurope.com/2019/04/24/cnn… https://t.co/j6VVMn38ky
24th April 2019
ICYMI: @nent_group renews Nordic rights to golf’s Open until 2024. #payTV #streaming digitaltveurope.com/2019/04/24/nor… https://t.co/mup0MRC3of
24th April 2019
ICYMI: @libertyglobal unveils UK integration of #Amazon content. digitaltveurope.com/2019/04/24/lib… https://t.co/kfHgmzQeuG
24th April 2019
Indonesia’s PT LinkNet adopts @NAGRAKUDELSKI content protection technology. digitaltveurope.com/2019/04/24/pvr… https://t.co/13hjSoVwHn
24th April 2019
Greece’s Cosmote TV signs up @Viacom’s Nick+ on-demand service. #payTV #kidsTV digitaltveurope.com/2019/04/24/gre… https://t.co/2hPZmwySOF
24th April 2019
