The rise of over-the-top (OTT) video has been driven in part by low-cost entry and the elimination of long-term contracts. Yet those same factors mean that the churn rate (the percentage of subscribers who cancel the service during a given time period) is also increasing.
Overcoming high churn and incentivising retention are notable challenges for all OTT video providers, especially as the market becomes more saturated and penetration rates slow.
In this eBook you will learn more about:
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