ThinkAnalytics launches generative AI solutions

Tech outfit ThinkAnalytics is to include a voice, chatbot and other solutions that combine generative AI, personalised recommendations, content metadata and natural language interaction to its portfolio.

The new feature will be demonstrated at the IBC show taking place from September 16 in RAI Amsterdam.

The company said it is working with broadcasters and content providers to add new ways of engaging with individuals or groups of viewers using generative AI for personalised recommendations and other inbound and outbound interactions, including personalised emails and social media.

This will allow viewers to receive personalised recommendations using natural language on a variety of platforms which will help reach dormant users who are at risk of churn, according to ThinkAnalytics.

ThinkAnalytics is also developing personalised cross-channel marketing campaigns based on viewing behaviour. The project will enable ThinkInsight to measure the impact of this enhanced personalisation and see the value of the metadata.

Peter Docherty, founder and CTO, ThinkAnalytics said, “The quality of ThinkAdvertising’s first-party data fills an important need in the market as advertisers face the consequences of a post-cookie world plus the need to target the correct audiences to maximize the results from their ad spend. The results speak for themselves: ThinkAdvertising has delivered uplifts of over 100% for customers.”

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