FIFA invest in digital and TV features for Women’s World Cup 2023 coverage


Courtesy of FIFA

FIFA has invested in remote live production, data-driven insights and behind-the-scenes content at the FIFA Women’s World Cup 2023 which concluded on Sunday.

FIFA revealed it engaged in the concept of “datatainment”, which integrates advanced analytics with real-time graphics based on the official optical tracking data at each FIFA Women’s World Cup stadium. An overlay on live feeds, “datatainment” was delivered to viewers, with several media rights licensees taken advantage of the new technology during the tournament.

Content from the tournament which saw Spain take home the cup following the England’s Lioness defeat, was captured in vertical video formats tailored for FIFA’s social media platforms, with clips also distributed to broadcasters.

“Innovation and sustainable technology are to the fore when it comes to our broadcast delivery at the FIFA Women’s World Cup 2023,” said FIFA president Gianni Infantino during a tour of the International Broadcast Centre (IBC) in Sydney. “The IBC is the centre for video content from all venues in Australia and New Zealand, and for all 64 matches, we have been setting new standards in sports broadcasting thanks to our fully remote live match and non-live production,” the FIFA President added. “This innovation is a step forward from the men’s FIFA World Cup in Qatar, and something new to sports on such a scale. This is also a new, moe sustainable technological approach which has helped deliver the FIFA Women’s World Cup to a global audience.”

“Football is more than just a game; it’s a passion that connects millions of fans worldwide. Together with our partners, we are redefining the fan experience by leveraging the power of data and technology to integrate analytics into an entertainment package, as well as offering fans new ways of consuming football through social media,” said FIFA’s chief business officer, Romy Gai.

“Thanks to the collaboration with the participating teams we have access to exclusive content behind the scenes – on the pitch or in the locker room after the match, players have shown their willingness to produce unique content at the peak of their emotions in cooperation with our media rights licensees. We are thrilled to have used this ground-breaking tournament to bring these concepts to life and allow fans all over the world to further experience and share their excitement for the FIFA Women’s World Cup,” added Gai.

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