JioCinema’s Bigg Boss OTT breaks streaming records

Indian streamer JioCinema’s hit show Bigg Boss OTT, the spin-off of an Indian version of Big Brother, has broken streaming records in its last season, according to the operator.

The show, hosted by Salman Khan, was viewed by over 100 million unique viewers and clocked close to 30 billion minutes of Watch Time, making it the most streamed entertainment property, second only to Indian Premier League cricket, according to JioCinema.

The season finale on August 14, set new records for the most streamed Live entertainment event in India and in the top five globally with 23 million viewers, and 7.2 million peak concurrency.

The show, which engaged with viewers through 24-hour live streaming, saw over 55 million users engage with interactive features such as multi-camera feeds, audience takeovers in Hype mode, Meme The Moment and Live Chats, said JioCinema.

Bigg Boss OTT concluded its season with sponsors including Vimal Elaichi, Too Yumm, Vicco, Chings, Paytm, Silver Coin and Lenskart..

A spokesperson for Vimal Elaichi said, “Vimal Elaichi as a brand stands for the emotion of apnapan and Bigg Boss OTT is one show that brings the entire nation together. Bigg Boss has evolved into a ubiquitous phenomenon in Indian households, and our partnership with Bigg Boss OTT stands as a testament to the remarkable achievements we have accomplished. The collaboration has helped us to create a powerful and impact-driven narrative across various touch points, thus building a lasting connection with the audience.”

Yogesh Tewari, Vice President of Marketing at Guiltfree Industries, RP-Sanjiv Goenka Group said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Bigg Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”

JioCinema said that Bigg Boss OTT’s popularity extends across India with Maharashtra, UP/Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh, contributing significantly to the viewership.