United Media secures Portuguese Primeira Liga rights

United Group-owned south-eastern European media outfit United Media hyas signed a multi-year contract with Portugal’s Primeira Liga for exclusive rights to broadcast matches of the Portuguese football championship on its Sport Klub channels in Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia.

Sport Klub’s audience will be able for the 34 weeks of the season to watch live coverage of Porto, Benfica, Sporting and other top Portuguese teams.

Four Serbian players are playing for Primeira Liga teams this season – Marko Grujić in Porto, Mihailo Ristic from Benfica, Mirko Topić from Familisao and Nikola Bursać from Vizela.

Croatia will have five players: Toni Borevković Gimaraes, Petar Musa Benfika, Nino Galović Aruka, Renato Pantalon Rio Ave and Fabijan Buntić Vizela, while Bosnia and Slovenia will have one representative each – Nermin Zolotić in Kasa Pia and the Slovenian Robert Boženik in Boavista.

“We are very happy to allow our viewers to follow the action in the Portuguese Primeira Liga again from this week. It is a very high-quality competition with the well-known rivalries of Porto, Benfica and Sporting. It is one of the few leagues on the planet that has as many as six major world derbies per season. I am sure that week after week we will be able to offer a lot of excitement and quality football from a country that traditionally has a huge passion for football. We will enjoy with David Neres, Orkun Kökçü, João Maria (Benfica), Diogo Costa, Evanilson, Pepe, Joao Maria again, Mehdi Taremin, Fran Navarro (Porto), Marcus Edwards, Trinkao (Sporting), Al Musratia, Ricardo Horta (Braga),” said Nemanja Simeunović, Sport Klub CEO.


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