Sky Sports to air Formula 1 first ever children broadcast

Formula 1 has tied together with Sky Group to launch a broadcast of the motorsport aimed at children that will air during this weekend’s F1 Qatar Airways Hungarian Grand Prix.

The first of its kind broadcast will feature a dedicated international feed aimed at enhancing the viewing experience for younger fans and be presented by children on both Sky UK and Sky Deutschland.

The feed will feature 3D augmented graphics, child-friendly team radio transmissions, technical explainers and a package of colourful graphics and animations.

Formula 1 has also created exclusive cartoon avatars for each of the 20 drivers that will be used throughout Sunday’s race.

Sky UK’s FYI presenters Braydon and Scarlett, and young go-karter Zac, will join former Formula 1 World Champion Nico Rosberg, former NASCAR and IndyCar racer Danica Patrick and the Sky Sports F1 team to present F1 Juniors, whilst Sky Deutschland’s Sky Next Generation show will be presented by Phoenix, Ruby and Karl, accompanied by Sky commentator Frank Buschmann, Formula 3 driver Sophia Flörsch and Sky Sports F1 reporter Sandra Baumgartner.

The children broadcast will air 13:30 BST on Sky Sports Mix and Sky Showcase on Sunday July 23 in the UK and from 14:00 CET on Sky Sport 1 and Sky Sport Top Event in Germany.

Charly Classen, executive vice president Sport Sky Deutschland said: “With Sky Next Generation, we have done some real pioneering work with our football broadcasts and shown that we at Sky are courageous and also willing to rethink our broadcasts and go in other directions. The response to the first Sky Next Generation productions among our viewers was overwhelming, and so we’re now taking the next step with the first Formula 1 broadcast. I’m sure that young motorsport fans will also be thrilled.”

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