Canela Media names ex-WWE tech exec as CTO

Female Latino-focused US media outfit Canela Media has named Peter Gonzalez as its new chief technology officer.

Peter Gonzalez

Peter Gonzalez

In this new role, Gonzalez will be responsible for leading Canela Media’s technology initiatives, including the development and execution of the company’s technical strategies. He will work closely with the executive team to enhance digital infrastructure, optimise operational efficiencies, and advance the company’s position as a leader in digital media.

Prior to joining Canela Media, Gonzalez served as the SVP of the media technology team at mixed martial arts leader WWE, where he led on software, video engineering, content distribution and live streaming tech. Gonzalez’s leadership propelled WWE’s consumer products, including and the WWE Network, to unprecedented heights.

Before WWE, Gonzalez was head of technology for CNNMoney at Turner Broadcasting. He was also an integral part

Isabel Rafferty Zavala

of the leadership team that executed the relaunch of during his tenure at NBC Universal/CNBC. Gonzalez’s career began at IBM.

“We are thrilled to welcome Peter to Canela Media as our new CTO. Peter joins Canela Media with a vast experience in developing innovative tech solutions and products for media and entertainment companies.  His experience combined with our commitment to innovation and excellence is a perfect match to continue to elevate Canela Media’s product and technology offering,” said Isabel Rafferty Zavala, founder and CEO of Canela Media.

“Joining Canela Media as CTO is a fantastic opportunity for me to continue to exercise my passion and experience working with a very talented team with whom I share the ambition to continue to evolve and build best-in-class products with unparalleled innovation and technology,” said Gonzalez.

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