Russia’s Tricolor unveils homegrown media hub Seliger

GS Group’s Technopolis facility in Kaliningrad

Russian pay TV provider Tricolor has unveiled a new multimedia hub, dubbed Seliger, to journalists during a visit to the innovation centre of its GS Group technology subsidiary in Kaliningrad.

According to Tricolor, which was jointly responsible for the development of the box with GS Group, the media hub will low users to watch satellite, terrestrial or Internet TV in HD and 4K formats, provide independent viewing on five devices and has a 1 TB hard drive. In addition, the media hub supports the Tricolor Smart Home service, which can be controlled both from the TV screen and from mobile devices.

Alexei Lipilin, marketing director of Tricolor, said at the presentation that the disappearance of western electronics goods and components from the Russian market (in the wake of Russia’s invasion of Ukraine) had provided impetus for the development of home-grown technology.

“After the washing out of foreign brands on the Russian market, there was a requirement to create innovative Russian products. This is how the Seliger media hub was born, which for many consumers will become the centre of their home, since this is a device in a fundamentally new class,” said at the presentation.

Tricolor commercial director Oleg Struchkovsky said that the Seliger would be available for customers to pre-order from August 21.

Separately, at the same event, Tricolor production chief Marina Gasparyan said that Tricolor plans to launch a new female-focused TV channel in the autumn, with a content line-up including foreign series.

Gasparyan said that the channel would have about 2,000 hours of content, including both domestic and international productions.